A spicy marketing lesson from Ed Sheeran
About a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it....
View ArticleThe signature story: Your critical marketing asset
I’ve given hundreds of speeches all around the world. Many kind people come up to me after my talks and thank me for some new insight or learning. But here is one phrase I’ve never heard: “I really...
View ArticleWhy it was time to burn this brand community to the ground
I’ve written 11 books, and among those hundreds of thousands of words, there is just one chapter devoted entirely to one person. That would be Chapter 4 of Belonging to the Brand, which features Dana...
View ArticleAn inside view of LinkedIn success
I think most people have a love-hate relationship with LinkedIn. Even if you’re a fan, you’re probably annoyed by spam, AI-generated content and comments, and wonky algorithms. LinkedIn success is a...
View ArticleHow to talk to your children about social media and AI
What a world. Who could have dreamed that parents would be fearful of a phone? Is there any other conversation so vital right now? Should our children have a smart device? How do we monitor it? Keep...
View ArticleAre You Playing Small? Three Questions That Transform Your Career
So this is sort of weird. Keith Jennings was a beta reader for my new book Audacious: How Humans Win in an AI Marketing World (coming Feb 2025!). He was so moved and inspired by the book that he’s...
View ArticleA mind-bending demonstration of AI and NotebookLM
The AI Revolution isn’t just about creating new tools – it’s about transforming how we learn, understand, and interact with information. And that’s exactly why NotebookLM has become the darling of the...
View ArticleYou don’t need to have the right answers if you have the right questions.
One of the most significant periods of my life was the three years I studied under the world’s greatest business consultant, Peter Drucker. Dr. Drucker is known as the father of modern management, but...
View ArticleSix marketing megatrends we’re watching right now
One of my favorite strategic brainiacs is Mathew Sweezey, and we used our latest podcast episode to explore the ideas we’re most excited about for the New Year. I think these are non-obvious,...
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