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Exploring the personal branding pivot
I think everyone should work on having an effective online presence — a personal brand. It’s like an insurance policy for your career. If you’re “known,” more doors will open, more calls will be...
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Six practical tips to stay ahead of the marketing learning curve
I have been going around the world giving two new speeches. One on “Harnessing AI for Your Business” and a new one based on my new book Audacious. In the AI speech I make an important point — The rate...
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Has the pressure of success made me less creative?
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk about the crisis of imagination in the...
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Finding Meaning in Suffering: Business Leadership When Your World Is Falling...
Each year, I read Man’s Search For Meaning by Viktor Frankl. It is one of the greatest books ever written and a reminder of the best and worst of the human condition. The central premise of this...
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How to be an AI Forward company
On the new episode of The Marketing Companion, AI guru Paul Roetzer and I explore some fantastic new ideas about AI and humanity. I really loved this “AI Forward” quote from Paul: “Everybody has...
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New research points to the emerging “AI Frontier Firm”
Microsoft published a new report on the characteristics of what it describes as a “frontier firm” leading the way into AI integration. More interesting, the company has been collecting detailed data...
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The curse of authenticity
Other than AI, is there any word about marketing more prevalent than “authenticity?” And yet, it might be one of the most misunderstood and abused words out there. When it comes to establishing a...
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When to compromise with content
My friend Tim Peter, the brilliant author of Digital Reset, had a provocative post on LinkedIn. He lamented that he was tired of following all the “marketing rules” and boldly posted a link within his...
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The AI Challenge Marketers Aren’t Talking About
If you’ve been anywhere near a marketing podcast, blog, or LinkedIn stream lately, you know artificial intelligence is everywhere—our conversations, our ambitions, and, yes, even our anxieties. But in...
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