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Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales
As a marketing educator, writer, and entrepreneur, I’m obsessed with understanding the impact of AI on marketing and sales. On the latest episode of The Marketing Companion, I was fortunate enough to...
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Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption
Instant answers In this special episode of The Marketing Companion podcast, I reveal some one of the most important ideas from my new book, “How AI Changes Your Customers: The Marketing Guide to...
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Now you can access my marketing consulting mind for free
A few weeks ago I wrote about the personal angst I had about people creating custom GPTs that replicate my intellect. Is this flattering and fun, or a creepy theft of intellectual prowess? I went...
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The Era of AI Solopreneurship Starts Now
I’ve known Ethan Pierse for many years and finally had a chance to meet him in person a few weeks ago. We spent a half day together and over dinner I turned to him and said, “This is the most...
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Rediscovering the OG Fundamentals of Marketing
These days, it seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. Don’t get me wrong: staying...
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The Marketing Companion Podcast: Beginning of a New Era
I made a significant announcement on my new podcast episode, show number 328 of The Marketing Companion. In this 13th year of the program, I’m stepping down and handing the reins to a new owner. You...
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Secrets of the Sustainable Personal Brand
As the Marketing Companion enters its next chapter, I had the privilege of sitting down once again with one of my favorite partners in creativity, Jay Acunzo. It was a special, almost bittersweet...
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The critical distinction between Human versus Humane marketing
As the Marketing Companion podcast approaches a pivotal transition, I wanted to take a moment to share some raw reflections on a topic that I’ve skirted for most of my 13 years as host: the real,...
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My Fond Farewell to The Marketing Companion
I’ve recorded my last episode of The Marketing Companion. Beginning in January 2026, the legendary Sandy Carter will take over as the show’s owner and host. You can hear my last, surprise-filled...
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