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Will Facebook be a permanent fixture in our lives?
By Mark Schaefer Although Facebook has been slammed on a number of fronts, it appears to be unstoppable. As the latest earning results demonstrate, there seems to be no controversy that will get in...
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A discussion on our favorite recent marketing books
We’ve covered a lot of ground on the Marketing Companion podcast over the five years we have been on the air but Tom Webster and I have never discussed our favorite recent marketing books. We’re both...
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Case study: Winning the #WorldCup with Epic Content
By Mark Schaefer For the last few years I’ve been using a favorite case study in my university marketing classes. It’s an inspiring story about how Nike used content in a very effective way to create...
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What does it take to create a podcast consistently for five years?
By Mark Schaefer Tom Webster and I certainly beat the odds. We just recorded our fifth anniversary episode of The Marketing Companion, putting us in an elite category … not too many shows last that...
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Why customers really don’t want to engage with your brand
The marketing world is changing so much and one of the relics of the past is “engagement.” While engagement was thought to be a key driver of social media success, and even strategy, that idea might...
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Is a store with no sales the future of retailing?
The retail industry has been in a state of upheaval for decades. Is a store that sells no goods a sign of the future? Tom Webster and I think so, and we talk about it on the new episode of The...
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Facebook: The place where social change goes to die?
By Mark Schaefer The days of innocence and fun on Facebook are over. The platform has devolved into a cacophony of constant political unrest, maybe permanently. A lot has been written over the past...
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Podcasting’s next big moment: The insider insights
By Mark Schaefer My friend and pod-spouse Tom Webster recently launched a controversial and disruptive view of what needs to be done to make a dent in the podcasting space. The truth is, podcasting...
View ArticleClik here to view.
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
In the new episode of The Marketing Companion, Tom Webster and I engage in a bit of marketing storytelling. We look back at some of our defining moments and important marketing lessons from our...
View ArticleClik here to view.
Will Facebook be a permanent fixture in our lives?
By Mark Schaefer Although Facebook has been slammed on a number of fronts, it appears to be unstoppable. As the latest earning results demonstrate, there seems to be no controversy that will get in...
View ArticleClik here to view.
A discussion on our favorite recent marketing books
We’ve covered a lot of ground on the Marketing Companion podcast over the five years we have been on the air but Tom Webster and I have never discussed our favorite recent marketing books. We’re both...
View ArticleClik here to view.
Case study: Winning the #WorldCup with Epic Content
By Mark Schaefer For the last few years I’ve been using a favorite case study in my university marketing classes. It’s an inspiring story about how Nike used content in a very effective way to create...
View ArticleClik here to view.
What does it take to create a podcast consistently for five years?
By Mark Schaefer Tom Webster and I certainly beat the odds. We just recorded our fifth anniversary episode of The Marketing Companion, putting us in an elite category … not too many shows last that...
View ArticleClik here to view.
Why customers really don’t want to engage with your brand
The marketing world is changing so much and one of the relics of the past is “engagement.” While engagement was thought to be a key driver of social media success, and even strategy, that idea might...
View ArticleClik here to view.
Is a store with no sales the future of retailing?
The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future of retailing? Tom Webster and I think so, and we talk about it on the new episode of The...
View ArticleClik here to view.
Facebook: The place where social change goes to die?
By Mark Schaefer The days of innocence and fun on Facebook are over. The platform has devolved into a cacophony of constant political unrest, maybe permanently. A lot has been written over the past...
View ArticleClik here to view.
Podcasting’s next big moment: The insider insights
By Mark Schaefer My friend and pod-spouse Tom Webster recently launched a controversial and disruptive view of what needs to be done to make a dent in the podcasting space. The truth is, podcasting...
View ArticleClik here to view.
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
In the new episode of The Marketing Companion, Tom Webster and I engage in a bit of marketing storytelling. We look back at some of our defining moments and important marketing lessons from our...
View ArticleClik here to view.
Should one country govern the internet?
I am really excited to present this new Marketing Companion podcast episode — some fascinating topics! Tom Webster and I first tackle a global issue of internet governance. The EU says its citizens...
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Brilliant marketing, or the beginning of Big Brother?
In the latest episode of The Marketing Companion Tom Webster and I look at a couple of trends that are eerily Big-Brother-like. Is Google a government? We talk about memos leaked to the WSJ that shows...
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