While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately.
- Some analysts don’t see the possibility of an ROI commensurate with the billions being poured into the technology.
- Environmentalists decry the energy that is needed to maintain the systems.
- Lawsuits are flying everywhere, and deep fakes have become mainstream news.
- And on top of this, most people aren’t adopting the technology beyond “dabbling.”
It begins to make you think:: Does AI have a marketing problem?
A few weeks ago, I suggested that it was time for AI to embrace marketing. No tech company is telling the story of what AI is and where it’s going—the story is being interpreted by pundits, critics, and politicians.
Sure enough, both Google and Microsoft launched ad campaigns during the Olympics, but the ads were terrible. Google’s ad, in which a father encourages his daughter to use Gemini to write a letter to her favorite athlete, was particularly cringe-worthy. Writing a child’s letter? Is that the best you can do?
The AI marketing problem is one of many subjects I cover with Paul Roetzer on the new episode of The Marketing Companion. Paul is the founder of the Marketing AI Institute and always presents a measured view of the AI landscape. But we did address some hot-button issues like:
- The new AI “robber barons” knowing stealing content and IP to grow a business
- The HUGE copyright issue blocking adoption
- The special impact of Elon Musk
- The lack of preparation for possible AI-driven job loss
- AI and the U.S. election
- AI and marketing productivity
Does AI have a marketing problem? This episode will undoubtedly get you thinking. Click here to listen!
Click here to enjoy Marketing Companion Episode 296
Resources mentioned in the show:
Special thanks to guest appearances from RISE members who participated in the bonus Q&A session:
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Illustration courtesy MidJourney
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