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My most embarrassing business mistakes revealed
When you’ve been around as long as I have, you’re bound to have a sizable blooper reel of embarrassing business mistakes! And when you combine Jay Acunzo and me on this topic, you’ll have a bounty of...
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A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities. Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of...
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Why CapCut might be the Gen Alpha social media app
In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. While...
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How does a business start using AI without being overwhelmed?
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI Institute and I generally agree on...
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Why is there a backlash against purpose-driven marketing?
All over the web, I’m reading accounts about the ineffectiveness of purpose-driven marketing. Have marketers ruined everything again? The story goes like this: Companies make claims of civil service,...
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Marketing a radical new idea that could change sports
One of my podcast co-hosts, Amanda Russell, has an incredibly tough marketing problem. She is on the cutting edge of a movement that could overturn sports as we know it. Traditional sports training...
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The art of starting and stopping content projects
When it comes to my content projects, am I a coward or a genius? This is an internal debate I have when considering my content strategy. It goes like this … I have three main content projects: A blog...
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Reflections from the best marketing retreat ever
Uprising alumni help make newcomers feel welcome at the marketing retreat as soon as they walk through the doors! From L to R starting in the back Carlos Oramas, Alex Ledsma, Keith Jennings, Yazmin...
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The inescapable role of humans in an AI world
We live in one of the most confounding and exciting times as philosophers and scientists grapple with an improbable question: “What is the role of humans in an AI world?” It seems bizarre we would...
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The problem with social listening platforms and disconnected customers
Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. Becoming the signal against the noise. I can argue that this is the most...
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Does ‘move fast and break things’ still work with AI?
No one I know studies the AI and marketing scene more thoroughly than Paul Roetzer. As the founder of the Marketing AI Institute, Paul wears himself out keeping up with the latest ideas and trends. So...
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What business are you in … Really?
What business are you in? That is one of the most deceptively difficult questions you’ll face. Here’s an example from my personal experience. One of my first consulting customers was a regional...
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Beyond Imposter Syndrome
My theory is that if you created a word cloud of the most popular subjects on LinkedIn, somewhere between “let me help you skyrocket your sales” and “AI will destroy us all” is imposter syndrome. It...
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How curiosity fuels your marketing
The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me....
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The pursuit of personal peace
There was one moment in my career that was a defining line between having a human existence and having an inhuman corporate career. Perhaps you don’t remember a time before cell phones and laptop...
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State of the Nation: Brand Communities
Last year I published a book about brand communities — a comprehensive view of one of the hottest trends around. Even though the book is about a year old, SO MUCH has occurred and I thought it was...
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Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?
While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. Some analysts don’t see the possibility of an ROI commensurate with the billions being poured...
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Exploring the overlooked world of social objects
Have you heard of social object theory? I think this is one of the most overlooked and even undiscovered marketing ideas. In fact, social objects are probably fueling a great deal of your marketing...
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A spicy marketing lesson from Ed Sheeran
About a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it....
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The signature story: Your critical marketing asset
I’ve given hundreds of speeches all around the world. Many kind people come up to me after my talks and thank me for some new insight or learning. But here is one phrase I’ve never heard: “I really...
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