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What the “Whole Self” Movement Means to Marketers
In the last few years, there has been a lot of attention placed on bringing the “whole self” to the workplace as a leader, a marketer, and an employee. Much of this discussion was kicked off with a...
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Diving into the bizarre and secret world of luxury brand marketing
In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in...
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What is the “gist” of you? Staying relevant as a creator
I don’t know of a person on earth who has studied the art and science of content creation more than Jay Acunzo. Not only is Jay an extremely accomplished writer, podcaster, and producer, he’s a very...
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Whatever happened to Web3?
Whatever happened to Web3? Not long ago, every conference was stuffed with speakers pontificating about NFTs, tokenized economies, and digital wallets. We were promised that Web3 is ownership. Web3 is...
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The Most Amazing Content Marketing Miracle
15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful...
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My journey with nerves
My speaking career was a journey with nerves! In the new episode of The Marketing Companion podcast, I made a public confession for the first time. In my early days as a public speaker, I would...
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Master the Art of Business Narrative: A Game-Changer for Marketers
What’s the difference between your brand story versus your business narrative? Turns out, everything. And it has vast implications for your marketing strategy, personal brand, and even your...
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The hierarchy of AI-generated content: Where humans thrive
My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. Obviously, these factors are interconnected. For many...
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A Unified Theory of Content Success: Can anybody create effective content?
Nobody studies the creative process more than my friend Jay Acunzo. We have had a back and forth debating about the various frameworks and blueprints out there for content success — including our own...
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A personal view of the AI impact on marketing
The impact on AI on businesses and marketing has been dominating the content stream for months now. But what about a personal view of the AI impact? How is this impacting us as people? As business...
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Gen Z Exposed
I’ve written a ton about Gen Z. It’s a singularly fascinating generation. Always online. Purpose-driven. Punches above its weight in terms of cultural impact. So when I learned about the first-ever...
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Is it possible to achieve human marketing at scale?
In 2019, I published my most popular book, Marketing Rebellion: The Most Human Company Wins. Chapter 8 included a Manifesto for Human Marketing that became a guidepost for a generation of marketers...
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The Generosity Paradox: Why Corporate Giving Can Be Perilous
Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. There wasn’t much...
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Is it time for you to try messy marketing?
I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger...
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The marketing pillars of our future
I was asked about what will be impacting our marketing future. It’s perilous trying to make projections these days! The move is not only moving at a rapid pace, it’s moving in unexpected ways! But as...
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Cutting through the hype of Custom GPT
Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what...
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A New Commercial Strategy: Creators and Community
Over the past few months, I’ve been immersed in projects and research that have reinforced the idea that creators and community are driving huge changes in commercial strategies. These new dynamics...
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The first voice-synthesized podcast episode
This has been a tough couple of weeks with a heavy dose of international travel followed by my third bout of COVID. It was time to produce a new episode of The Marketing Companion. What was I going to...
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From Paycheck to Purpose: Why I Stopped Growing My Business
Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my...
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How Shein and Temu threw a bomb at eCommerce conventions
When I dress for the day, the first question that enters my head is, “I wonder how old this shirt is?” So … I’m not a shopper. But I do love studying the marketing behind shopping trends, and there is...
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