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The future of marketing employment
I am always fascinated about how marketing employment is changing and what it means to our careers. I recently came across this list of in-demand skills for 2022, according to digital marketing job...
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Values and marketing: Which leads which?
Every time I talk to Keith Jennings, my mind is twisted in exciting new directions! The new episode of The Marketing Companion is no exception as we explore values and marketing in an unexpected way....
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The art of self promotion
I hate self-promotion. I have left so much money on the table because I’m introverted and culturally, I hate being the center of attention. This may seem counter-intuitive coming from a guy who speaks...
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Why are the Four Ps of Marketing still a big idea in the digital world?
Note: Robbie Fitzwater was my guest on the new edition of the Marketing Companion podcast, where we explored the new relevance of the classic Four Ps of marketing. His notes in preparing for the show...
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Debating the 10 most relevant marketing trends
On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I don’t always agree and...
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Why Gen Z is hiding out in digital campfires
I am endlessly fascinated by Gen Z. Of course they are different. Every generation is different. But what astonishes me most is their oversized impact on culture and business. Like digital campfires....
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Three significant NFT case studies for marketing
Recently a friend posted a photo from his trip to Alaska. He was hiking by a river and spotted a massive grizzly bear on the opposite river bank. His comment under the photo: “I am simultaneously...
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The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status...
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My fatal flaw: I’m allergic to networking
The new episode of The Marketing Companion is a study in networking contrasts. Author and college educator Amanda Russell begins our show by explaining how she gathered some of the most influential...
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Content Marketing is no longer about the content
I don’t believe there is anybody who thinks more deeply about the content in our lives and how it works and moves in the modern world than Jay Acunzo. In the new episode of The Marketing Companion, we...
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Why ChatGPT will profoundly transform every marketing career, starting now
The ChatGPT struggle I am a person who explores the edges. I experiment with every new technology so I can be a better consultant, teacher, and author. I recently plugged into something that gave me...
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Big Marketing Ideas for 2023 and Beyond
In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights...
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Why Tom Peters thinks desperation fuels excellence
“In order to be effective, you must be desperate — desperate to get your ideas that you care about into the heads of the audience. Desperation fuels excellence.” That is just a sample of the brilliant...
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Community-based marketing requires new leadership mindset
I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast, talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy....
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The best achievement of my career
I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, Johnson...
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Marketing best practices for nonprofits
Remarkably, over 10 years of The Marketing Companion podcast and hundreds of episodes, I have never covered marketing best practices for nonprofits! My friend Keith Jennings is the perfect person to...
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A profound discussion on the AI threat to creativity
If anybody can comment on the AI threat to creativity, it would be Jay Acunzo. Jay is literally a student of creativity. He lives it, breathes it, and documents his thinking on creative processes in...
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12 Ways Brands are Flexing to Meet Gen Z on Their Terms
I’ve been accused of being obsessed with Gen Z! And why not? This is a demographic that is punching above its weight when it comes to culture, lifestyle, and fashion. As marketers, we better pay...
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The race to embrace AI might overwhelm ethical considerations
On the latest episode of The Marketing Companion, members of the RISE community discuss how they see the race to embrace AI impacts education, marketing, culture, careers, ethics, and our children....
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What is the ROI of a blue check mark?
On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there’s nobody better to accompany me than marketing genius...
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