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How does content work in the world today?
I hope you’re enjoying the new format of the Marketing Companion as much as I am. Rotating through expert co-hosts allows me to expand the conversations and go deep into pressing marketing issues like...
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Does your business need an online community?
“Online Community” is a critical idea when it comes to digital marketing strategy. I know this sounds weird, but I believe it is both the most over-hyped and under-hyped word in the marketing...
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How to create a million new social media jobs
The new Marketing Companion episode launches into a high new orbit this week with the majestic intellect of Dennis Yu. Dennis Yu Dennis is a true digital marketing pioneer and a giant in the industry....
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The underrated role of marketing habits
I have a confession to make. I have been far too quiet about marketing habits. I wrote Marketing Rebellion as a wake-up call. Through compelling data and case studies, I showed how many conventional...
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An inspiring discussion about finding hope in the darkness
And now for something completely different. In the new Marketing Companion episode, we go off-road and for the first time in the nine-year history of the show — We don’t talk about marketing. My...
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The unexposed relationship between content, creativity and money
On the new episode of The Marketing Companion, creative genius Jay Acunzo and I explore the relationship between creativity and money. This is a head-spinning discussion and far-reaching discussion...
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15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of: social...
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The thunderous collision of civil activism and marketing
I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism...
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Marketing legend Sandy Carter riffs on Web3
Web3 is a hot marketing topic. But what the heck is it? I recently saw a blog post titled “12 Web3 definitions.” How clear can this be if it has 12 definitions? And yet, we need to be experimenting...
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The truth about marketing, persuasion, and sales
Over the past few weeks, I’ve been reading a lot about persuasion. And this is what you probably already know — It’s nearly impossible to convince people of what they don’t want to believe! Decades of...
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Influence marketing state of the nation. Is it healthy to be an influencer?
Amanda Russell is at the epicenter of the swirling world of influence marketing. She is teaching the first college course on this subject as well as writing a seminal book on the topic. She is also an...
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Marketing ideas for the boring brand
On the new episode of The Marketing Companion, Jay Acunzo and I debate marketing strategies for the boring brand. Is there a place for social media strategy, content marketing, and storytelling for a...
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How to connect to customers in the metaverse and beyond
When it comes to Web3 and the metaverse, we are entering the wild west of marketing. Luckily there’s a new sheriff in town to help guide our way. My co-host on the new Marketing Companion episode is...
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Considering conversation as a marketing strategy
I don’t think there is any more important battleground for marketing today than the effort to form relevant new customer connections. Traditional connections are being threatened on every front: Loss...
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New data-based strategies to win on TikTok
My friend Dennis Yu is a remarkable marketing genius. His track record of applying data science in creative new ways is unparalleled … as evidenced by decades of success with novel social media...
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Hashing out a new marketing framework
Over the course of the last few years, Keith Jennings and I have been discussing a new marketing framework based on foundational ideas from economist Clayton Christensen. In fact, we have both become...
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Marketing consultant? Here are the juicy insider tips!
I’ve just completed the ninth year of The Marketing Companion podcast. It’s hard to believe but I’ve never talked about my work as a marketing consultant in all that time! My work as a marketing...
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Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when I think about community, my mind...
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The Transformation is Happening: Consumers as Brand Creator
Welcome to the TENTH SEASON of The Marketing Companion podcast! In the new Marketing Companion episode, we hear from Mathew Sweezey on the evolving role of crypto and Web3 in the marketing mix. Mathew...
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Marketing strategy in a world of crappy customer service
Now that some of the restrictions from COVID have lifted I’ve been traveling more but it is so much more stressful with the merging trends of supply chain problems, surges in travel demand, and...
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