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Can social media heal us?
America is in a period of toxic discord and I think that it’s pretty easy to see that social media is a contributing factor. Perhaps, the defining factor. For example, Facebook’s own internal study...
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Mr. Beast and the formula for viral content
In the latest episode of The Marketing Companion, Brooke Sellas and I talk about YouTube superstar Mr. Beast, his formula for viral content, and his wild new entrepreneurial effort to feed America....
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What happens when “being great” isn’t enough?
When I started teaching university social media marketing classes more than a decade ago, I used this model to explain content creation on the web: RITE. R is for Relevant. You don’t want to confuse...
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A rant: Marketing means rolling up your sleeves and doing something
America is taking punch after punch these days. And it’s time for a rant. On top of the obvious crises, most of the country was recently knocked down by the winter storm of the century. Even the...
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Dissecting 10 mind-blowing Gen Z trends
I came across a jam-packed and provocative report on GEN Z trends and wanted to bring some of these new ideas to you! In the new episode of The Marketing Companion, Brooke Sellas and I rock the...
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How to fix marketing NOW with Raja Rajamannar
What an amazing treat I have in store for you today! On the latest episode of The Marketing Companion, Brooke Sellas and I have a frank chat with marketing titan Raja Rajamannar, the CMO of...
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Tom Peters’ profound and unexpected advice to the marketing community
Something important and unexpected happened on our Marketing Companion podcast last week. Let me set the scene for you. Brooke Sellas and I had a chance to interview the legendary Tom Peters, one of...
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Cancel culture and the rapid escalation of purpose-driven marketing
A new market force has been accelerating that may eventually impact most businesses … and probably in a very dramatic way. Let’s look at the dynamics of cancel culture, citizen activism,...
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The funny side of marketing with @ScottMonty and @TimWasher
If you’re a fan of The Marketing Companion podcast, you’ve no doubt enjoyed the funny original intros at the beginning of each show. For many years, Scott Monty has created these little works of art...
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What are the top marketing jobs and job skills post-COVID?
We are arguably in the weirdest job market ever for marketing professionals. The pandemic seems to have served as a giant re-set in many ways. A lot of marketing employees and consultants were laid...
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The newly emerging relevance of Snapchat
It’s been a while since we talked about Snapchat on The Marketing Companion podcast, and there’s a lot to learn! Arguably Snapchat has made all the right moves in the past year: 1) Ad uncertainty with...
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Ten unexpected pandemic trends impacting your marketing world
I am having trouble sleeping. This is not necessarily unusual. When I am in periods of intense activity — like writing a book — I have a hard time shutting off my brain. But right now, I’m mellow. I’m...
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“Revenge travel” takes customers out of the loop
Over the last few weeks, traffic on my blog is down by 30 percent. Downloads of my podcast are down by a similar number. It’s been nearly impossible to get a return phone call from customers. Is my...
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Does TikTok’s new service promote inequality?
The diversity and gender inequality in many industries, especially high tech, are well-documented. One promising solution to improve the employment situation is blind-hiring. This practice means...
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Is Live Commerce the next big social media mega-trend?
Something really interesting is brewing. It’s called Live Commerce, and I’m excited by this. One of the trends coming out of China during the pandemic takes advantage of new technology in a way that...
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New AI application enables conversations with the dead. Sort of.
Realistic conversations with the dead are made possible through a new A.I. application called Project December. By assessing biographical material and content previously published by a deceased...
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Tech is opening up new marketing opportunities
In our new episode of The Marketing Companion podcast, Brooke Sellas and I discuss how technology is opening new marketing opportunities for senior living, virtual meetings, healthcare, real estate,...
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Twisted reality creates room for marketing innovation
ABBA twisted reality to become their 1980s selves for a new tour On the latest episode of the Marketing Companion podcast, Brooke Sellas and I talk about Facebook trends, content trends, impulse...
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Pivoting my content strategy in an age of disruption
One of the themes of my writing has been the need for constant reinvention and renewal to stay relevant. So, it’s time to take my own medicine. I’ll be making some changes to this blog and The...
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The future of influencers and retail
This is an exciting week because I’m re-launching The Marketing Companion podcast with a new twist. Instead of a regular co-host, I’ll have six different marketing geniuses rotating through that...
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