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Why it was time to burn this brand community to the ground
I’ve written 11 books, and among those hundreds of thousands of words, there is just one chapter devoted entirely to one person. That would be Chapter 4 of Belonging to the Brand, which features Dana...
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An inside view of LinkedIn success
I think most people have a love-hate relationship with LinkedIn. Even if you’re a fan, you’re probably annoyed by spam, AI-generated content and comments, and wonky algorithms. LinkedIn success is a...
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How to talk to your children about social media and AI
What a world. Who could have dreamed that parents would be fearful of a phone? Is there any other conversation so vital right now? Should our children have a smart device? How do we monitor it? Keep...
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Are You Playing Small? Three Questions That Transform Your Career
So this is sort of weird. Keith Jennings was a beta reader for my new book Audacious: How Humans Win in an AI Marketing World (coming Feb 2025!). He was so moved and inspired by the book that he’s...
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A mind-bending demonstration of AI and NotebookLM
The AI Revolution isn’t just about creating new tools – it’s about transforming how we learn, understand, and interact with information. And that’s exactly why NotebookLM has become the darling of the...
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You don’t need to have the right answers if you have the right questions.
One of the most significant periods of my life was the three years I studied under the world’s greatest business consultant, Peter Drucker. Dr. Drucker is known as the father of modern management, but...
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Six marketing megatrends we’re watching right now
One of my favorite strategic brainiacs is Mathew Sweezey, and we used our latest podcast episode to explore the ideas we’re most excited about for the New Year. I think these are non-obvious,...
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How to infuse humanity into an AI World
This is a milestone moment in the history of The Marketing Companion podcast as we welcome a new co-host to the show (we have six rotating co-hosts!). Dana Malstaff is a true marketing visionary and I...
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How frequent AI usage is leading to cognitive decline
I want to talk about my wife for a moment. This is relevant to AI, trust me. In most marriages, there is a division of labor. For example, my wife does the taxes for our family. I used to do the...
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How AI is creating a pandemic of dull (and what to do about it!)
A few months ago, I viewed a demonstration of a new ad agency “operating system” that showed how AI could take one piece of blog content and distort it endlessly into a nearly infinite number of...
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Goodbye Google? Dissecting the role of AI and SEO
AI and search New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve secured two...
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Exploring the personal branding pivot
I think everyone should work on having an effective online presence — a personal brand. It’s like an insurance policy for your career. If you’re “known,” more doors will open, more calls will be...
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Six practical tips to stay ahead of the marketing learning curve
I have been going around the world giving two new speeches. One on “Harnessing AI for Your Business” and a new one based on my new book Audacious. In the AI speech I make an important point — The rate...
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Has the pressure of success made me less creative?
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk about the crisis of imagination in the...
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Finding Meaning in Suffering: Business Leadership When Your World Is Falling...
Each year, I read Man’s Search For Meaning by Viktor Frankl. It is one of the greatest books ever written and a reminder of the best and worst of the human condition. The central premise of this...
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How to be an AI Forward company
On the new episode of The Marketing Companion, AI guru Paul Roetzer and I explore some fantastic new ideas about AI and humanity. I really loved this “AI Forward” quote from Paul: “Everybody has...
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New research points to the emerging “AI Frontier Firm”
Microsoft published a new report on the characteristics of what it describes as a “frontier firm” leading the way into AI integration. More interesting, the company has been collecting detailed data...
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The curse of authenticity
Other than AI, is there any word about marketing more prevalent than “authenticity?” And yet, it might be one of the most misunderstood and abused words out there. When it comes to establishing a...
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When to compromise with content
My friend Tim Peter, the brilliant author of Digital Reset, had a provocative post on LinkedIn. He lamented that he was tired of following all the “marketing rules” and boldly posted a link within his...
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The AI Challenge Marketers Aren’t Talking About
If you’ve been anywhere near a marketing podcast, blog, or LinkedIn stream lately, you know artificial intelligence is everywhere—our conversations, our ambitions, and, yes, even our anxieties. But in...
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