Clik here to view.
Building a simple AI assistant can transform your business now
One of the most underrated yet transformative tools in your business arsenal is the simple AI assistant. A custom GPT is so easy to create that even a non-technical person like me can do it. Recently...
View ArticleClik here to view.
Attention Economy 2.0 and the Impact on Marketing
My podcast features an unusual format: a rotating band of six co-hosts. This allows me to have smart, reliable guests, but on the rare occasion that somebody has a conflict, I get to bring in a...
View ArticleClik here to view.
Wide Range of AI Signals Will Determine Purchasing Recommendations
Marketing to customers through AI is kind of like selling diapers. The end user of the diaper does not make the purchasing decision. So we have to market to the caretaker responsible for the baby’s...
View ArticleClik here to view.
The AI Kids: New Skills They Need Most
Every so often, a topic comes along that strikes at the heart of our work, our families, and our future. In a recent episode of The Marketing Companion, I sat down with the brilliant Amanda Russell to...
View Article